Yesterday (September 12, 2017), Apple celebrated the tenth anniversary of its original iPhone, launched by Steve Jobs back in 2007 at the Moscone Center in San Francisco. It was a big day when Apple opened its brand new Steve Jobs Theater at the new Apple campus. The show began in front of 1000 invitees with a Steve Jobs video from the first iPhone event, thus inaugurating his own designed theater. His wife Lauren and co-founder Steve Wozniak were present. It was a big moment.
Besides introducing incremental upgrades to Apple Watch and Apple TV (4K support), Apple introduced two versions of iPhone 8, basically very similar to iPhone7. The brand new thing was Apple X (Ten, not X). This was a very different design. The screen is bigger (5.8″) using OLED technology for the first time. Ironically the OLED screen is developed by Samsung. The iPhone X is only slightly bigger than the iPhone 7, but its screen is larger than that of the jumbo-size iPhone 7 Plus.
Here are the highlights of iPhone X:
- A gorgeous screen and beautiful design.
- Great cameras, wireless charging, better battery life, and water resistance.
- No home screen, side button is multi-tasked to do few functions.
- The best mobile operating system.
- All on a device that you’ll end up using several hours a day.
Facial-recognition is the most prominent new feature. Called Face ID, it will be the primary tool to unlock the nearly $1,000 iPhone X, which is scheduled to start shipping Nov. 3. A camera system with depth sensors project 30,000 infrared dots across a user’s face that computing systems use to create a mathematical model that is stored securely on the phone. Each time users hold the device to their faces, the technology verifies the mathematical model before unlocking the phone in an instant. Considering iPhone users on average unlock their devices 80 times a day, the success of Face ID could make or break the device, analysts says, especially after early users get their hands on it and begin sharing their experiences publicly. This is a crucial function that must be flawless. Yesterday the demo failed and that’s not very auspicious.
If it catches on, the facial-scanning technology in iPhone X could unlock other changes in how we use smartphones. In one small example, Apple also is using the system to capture facial expressions and use them to animate images of chickens, unicorns and other common emojis. Those animojis, as Apple calls them, can be captured and shared with friends.
iOS remains the best smartphone operating system and the iPhone’s biggest advantage over its competition. Apple’s operating system is the only smartphone platform that comes with consistent, guaranteed updates. And it’s the only one that routinely brings cutting-edge features, like augmented reality, to older phones.
Johny Ive’s new design elegance is clearly seen in iPhone X, as also in the round glass auditorium lobby of the Steve Job’s theater.