Yahoo going to Verizon is so unexciting!

So finally it was Verizon paying $4.8B to acquire Yahoo’s core business. Business Insider said, “Yahoo, which was founded in 1994, was one of the world’s leading internet businesses but has gone through tough times in the past several years. Yahoo’s peak value was $125 billion in 2000, and even in 2008, Microsoft wanted to pay $45 billion for the company, so a $4.8 billion sale price pales in comparison.

This deal is also more or less the logical extension of Verizon’s $4 billion deal last year to acquire AOL, which is still run by Tim Armstrong, whom Yahoo CEO Marissa Mayer worked with at Google back in the day. Yahoo and AOL, after all, are fairly similar old-school content-and-advertising internet businesses. Here is the reaction from a competitor Sprint – CEO Marcelo Claure said Monday that Verizon’s purchase of Yahoo is just the latest in a long history of deals by telecom firms trying to get into the content business, none of which have panned out.

Although this deal sounds like a sad end to Yahoo, an icon of the early Internet players, Marissa Mayer tried to paint it as a success. Why not? She will walk out with almost $50m if fired from her job. It is a big let-down for her, specially after the high expectations when she was hired in 2012. She was supposed to turn this company around with big revenue growth. None of that happened. Rather she spent a ton of money for very little return. Take the case of Tumblr, which was mostly a waste (after paying $1.1B). As they say, you ruin the company and then walk out with a huge amount of money. Sad but true.

As of today, the business that will stay behind post-acquisition by Verizon includes Yahoo’s cash, its shares in Alibaba and Yahoo Japan, Yahoo’s convertible notes, certain minority investments, and Yahoo’s non-core patents (called the Excalibur portfolio). These remaining businesses will be rebranded after the completion of the acquisition in early 2017.

It will be interesting to see how Verizon brings some synergy across its 3 similar, but overlapping offerings  – AOL, Yahoo and its own go90.

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