BI Intelligence recently published the Top 5 Digital Trends that is worth looking at. It starts with a dramatic statement, “today, nearly 43% of the world is connected to the Internet, enabling us to talk, share photos, and conduct business halfway across the globe. As a result, we have seen more technological advancements in the past 10 years than we’ve witnessed in the past 10,000 years. And in the next five years, we’ll see even more”. Here are the key trend areas:
- Mobile – Messaging apps are the new OS. Facebook is winning this as it owns both the Facebook Messenger and WhatsApp. Many companies have apps on top of these messaging apps, like payments, video, taxi, etc.
- Digital Media – The rise of the bots. This morning, Marc Zukerberg showed how to use a bot to order flowers directly from the mobile device. Programmatic advertising — or the automatic buying and selling of ad impressions — has exploded in recent years, as the digital shift has led to an increase in ad inventory. This also brings in more fraud problems mimicking humans.
- Mobile Payments – Digital wallet is the future. Mobile in-store payments have gained traction over the past two years. The EMV (Europay Mastercard Visa) migration and the launch of mobile wallet solutions from smartphone providers have been the two largest enabling factors for in-store mobile payments. Consumers will be further incentivized by offer and loyalty programs, which will drive up volume.
- E-Commerce – Shipping innovation. Traditional shippers like Fedex and UPS have been increasing their fees, forcing mega-retailers like Amazon and Walmart to create their own shipping solutions. Amazon has been buying aircrafts and fleet of trucks since last year.
- IoT – The next Industrial revolution. Businesses are using the Internet of Things to lower their operating costs and increasing efficiency. Any device with an IP address (home devices like Nest, fitness devices like fitbit, etc.) becomes part of the IoT ecosystem. Eight industries are being transformed by IoT: Oil & Gas, Agriculture, Manufacturing, Insurance, Retail, Healthcare, Utilities, and Food services.