Yesterday Facebook with its stock soaring to new heights, exceeded IBM in terms of market value. This morning, it’s slightly less (IBM at $194B vs Facebook at $193B). However Facebook is higher than Oracle’s value and is the third largest company in the valley after Apple and Google. For enterprise software folks like me, this is very hard to explain. Value of what? – the photographs, likes and connected friends?
Market value is the total number stocks multiplied by the stock price. Sometimes, it can be a huge multiple of the current revenue – as is the case for Facebook. It’s projected annual revenue for this year at $12B is minuscule compared to IBM’s $100B in 2013. Facebook is 10 years old with 7000 employees compared to IBM’s age at 103 with more than 400,000 employees. The market value indicates the “projected” growth of a company and a higher demand of its stock increases the value. Sustainability is another issue.
Facebook reported stellar performance earlier this week, exceeding the analyst’s projection. It’s mobile advertising revenue was impressive, compared to zero two years ago. This pushed the stock to almost $76, twice the price of its IPO at $38 and four times the low of $18 at one time. Mark Zuckerberg is worth almost $33B at the ripe age of 31, adding a whopping $1.6B yesterday to his net worth.
I guess social networking is a huge force. With 1.2 billion users, Facebook owns a great treasure called the “social graph” of a huge population. Advertisers would bet all their money to reach such an audience. This year, the net spend on mobile advertising would exceed that of TV and print media spending. Every time, you use Facebook, it keeps track of you and your connections, plus photographs, links, timeline, etc. There are privacy issues being debated.
Facebook is growing very fast in countries like India and Brazil. No wonder Sheryl Sandberg visited India last month and met the new prime minister Mr. Modi to discuss how Facebook can be used for better governance in the largest democracy of the world. Incidentally, IBM’s largest number of employees now are in India, bigger than the US.
It is still hard to digest the fact that Facebook is almost equal to IBM’s value!