As we head towards 2014 – Four cloud computing trends

Few more days and 2013 is history. The big events for the year must include the IPO of Twitter, unusual valuation of Pinterest and Snapchat, and increasing velocity of big data and cloud adoption into mainstream. I read this article in The Guardian, where Werner Vogels, CTO of Amazon predicts four cloud computing trends for 2014. With the pioneering work at Amazon in cloud computing via its AWS stack, who can be better than Vogels to see the future? He says that despite all the amazing innovation we have already seen over the last seven years in cloud computing, we are still at day one. I also had the chance of listening to him at IBC 2013 Amsterdam last September. Here are his four trends:

1. Cloud will enable your content to follow you wherever you go – besides smartphones and tablets, non-mobile devices such as Samsung smart TV’s or the car music system will be software connected to services running in the cloud. No longer you need to bring content, the cloud will enable that content to follow you wherever you go.

2. Cloud based analytics enhances the offline world – cloud connected sensors such as Nest Thermostat or home control applications will do instant analysis for best settings. Public transport companies are instrumenting their busses and trams with sensors that feed into platforms like OneBusAway that can give realtime updates to travelers.

3. The cloud allows everyone to become a media company – in 2014 expect a great rise in organizations that are adding media capabilities to their offerings – sports clubs providing week-long engagements beyond the two-hour games, performing arts organizations providing past performances on an ongoing basis, etc.

4. Faster and faster, cloud moves data processing to real-time – this is the intersection of big data and cloud computing. Data analytics done in real-time can radically change the products companies build and real-time recommendations can entice new customers as well. Almost every industry will take advantage of the cloud to radically improve the speed at which they can process the data.

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