Cloud Computing to the Masses – The Apple Way

Yesterday Steve Jobs announced iCloud, Apple’s own version of bringing cloud computing to the masses. I like John Paczkowski’s writeup describing this new feature:  For Apple, “the cloud” isn’t a vague cliché, it’s not utility-style infrastructure and computing. For Apple, it’s something we never see.

iCloud has two key features: personal content syncing across Apple’s range of connected devices; and music streaming straight from the cloud. But most important is its “Simplicity”, a hallmark of all Apple’s products. It is supposed to be so easy to use that you won’t know you are using it at all.

This reminds me of the late Mark Weiser’s (Xerox PARC) visionary words back in 1991(twenty years back!) on “pervasive computing” – The most fundamental technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.

I think Apple’s iCloud fits into this description very well. This is the post-PC era and as Steve said yesterday, Apple’s vision is to make the cloud (not the desktop) the center of our digital universe. This iCloud is truly the cloud computing for the masses – no new operating system, no “cloud connect” add-ons to struggle with, nothing extra.

In his own words – “Keeping our devices in sync is driving us crazy,”……iCloud keeps your important information and content up to date across all your devices–automatically and wirelessly. And because it’s integrated into our apps you don’t even need to think about it. It just works……Everything happens automatically and there is nothing new to learn.”

This is a real milestone in our business and ushers a new era of pervasive computing over the cloud.

Bravo, Apple!


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