The phrase “Enterprise 2.0” points to the adoption of Web 2.0 technologies (Ajax,RSS, mashups, wikis,..) to the enterprise. There is a general impression that the world of Web 2.0 addresses the consumer space, hence inapproriate for the enterprises. Now who says they are like oil and water?
Why should large companies continue to live with antiquated, boring, user interfaces from their ERP/CRM/SCM backroom applications?
Why can’t they have RSS feeds showing some recent events, or mashups combining interesting information into one screen? IBM’s Rod Smith is speaking about “enterprise mashups”, precisely addressing the Enterprise 2.0 space. Many companies are starting to use wikis and blogs for internal communication. Combining Google maps to “addresses” seems common as a simple mashup idea. Expanding document headers while “mousing” on the title is a simple example of ajax technology deployment. There is immense scope for exploiting the new Web 2.0 technologies for the enterprises.
More to come..